When I talk about branding a business, a lot of things come up: Fonts, logos, colors, photos… it can start to feel like something only polished or design-oriented businesses care about. I have legit heard businesses say well “all of that is too fancy for my rural business”.

But here’s the truth:

Working with passionate, rural women in business is the heartbeat of what I do—and this recent session with Indiana from Indiana Makeup Collective was a perfect example of that magic in action.