Shelby came into her branding session knowing she wanted photos that felt true to her life and her program, not overly styled, not forced, and definitely not generic. As a Saskatchewan rural business owner, that meant creating images that reflected both her work and the land it’s built on.

Every year, I love using the holiday season as an excuse to slow down, cozy up with some coffee, and celebrate some of my favorite small businesses. This year on social media, I will be sharing my 12 Days of Shopping Small where I highlight a dozen incredible makers, shops, and service providers that I genuinely love and personally use.

Brand photography is so much more than capturing a moment or creating a pretty image, it tells a story.

When I photographed the Lucent Festival closing ceremonies, my goal wasn’t just to capture the morning, but to create a visual narrative the festival can use all year long.

I have always loved a good costume event. Back in my college days, my girlfriends and I used to flock to Value Village whenever we needed the perfect thrifted piece to complete a look. We’d weave through the racks, laughing and holding up the most outrageous finds, hoping to stumble across something unforgettable. One day, […]

If you’ve ever found yourself wrestling with outdated tools in your business—whether it’s your website, your systems, or your photos—this one’s for you. A while back, I got so frustrated trying to update my website that I rage-quit the whole thing. I just wanted to swap out a few photos and tweak some copy. Simple, […]